Chris is a unique combination of insightful strategic thinker and highly-awarded writer. Chris is the Founding Partner and CEO of Verbal Identity, a strategic brand consultancy specializing in the power of language. Clients include Alphabet’s ‘moonshot factory’, LVMH, Vauxhall, John Lewis, and start-ups from fintech, data science, and beauty.
He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between.
Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA.
Chris is also a Bestselling Author. He has written two books to date: ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using’ and ‘How Words Work’.
Chris West Questions
1. Education and academic background
2. The future of work - marketing
3. The importance of verbal / language in today’s world
4. About Verbal Identity
5. Business success: the process
6. How do you manage expectations with clients, business partners, etc?
7. Leadership and motivation: How to be a good leader?
About Dinis Guarda profile and Channels
https://www.openbusinesscouncil.org
https://www.intelligenthq.com
https://www.hedgethink.com/
https://www.citiesabc.com/
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