Dana Todd is a 3-time founder and digital innovation pioneer with 20+ years making digital experiences for humans, including a patent for SEO technology. Currently CEO of a global fashion marketplace, Balodana, Ms. Todd has been a subject matter expert regarding digital business for trade and national press, conferences, academic and legal engagements. Leadership background includes both agency-side and brand-side operations. As a former CMO, she employs a blend of digital and traditional marketing methods for integrated strategic planning and execution.
Interview Questions
1. Personal and Academic Background
2. Career
3. Creating Balodana: Vision, Mission, What does it try to solve…
4. Views on fashion industry
5. Inequality in the global fashion market
6. Digital transformation and Innovation in the fashion industry
7. New techs: metaverse, NFTs, VR...
Dana Todd Biography
Dana Todd is a USA-based founder and businesswoman at the forefront of digital innovation for 20+years. She is currently the founder and CEO of Balodana, the first only marketplace that is exclusively women's made to measure fashions from around the world. Dana Todd founded Balodana in fall 2019 after many years in and out of the corporate world and entrepreneurship. Todd said the freedom of entrepreneurship ultimately led her to pursue this startup, which she hoped can give women greater confidence in their appearance and clothing. But the business doesn’t come without challenges. Accessing funding as a woman has been especially difficult, she said.
Dana has had a 20+ year career in management and executive positions. She has been an Internet pioneer through roles as co-founder of a top ranking digital marketing agency, founding board member of a global search marketing trade organization, patent holder for advertising tech innovation for digital news, and now a marketplace platform for disrupting the global garment supply chain.
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