Dinis Guarda YouTube Podcast Series - Powered by citiesabc and openbusinesscouncil

Tim Hughes, Co-Founder and CEO of DLA ignite, Social Selling Pioneer

October 19, 2022 Tim Hughes Season 1
Dinis Guarda YouTube Podcast Series - Powered by citiesabc and openbusinesscouncil
Tim Hughes, Co-Founder and CEO of DLA ignite, Social Selling Pioneer
Show Notes

Timothy Hughes is a bestselling author, creator, influencer, and a content sales professional. Tim is currently the co-founder and CEO of DLA ignite after a 25+ year career in sales and executive positions in companies like Oracle, Fujitsu, Sysao and more. Using his social media networks, Tim Hughes has been contributing to the creator economy in his given subjects of social and digital selling, digital marketing, leadership, and management.
Timothy is a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” now in its second edition and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”, both published by Kogan Page.
Having worked extensively for more than 35 years in sales and marketing, Tim has made possible large-scale sales transformations within different organisations, including Fujitsu, Sysao, e-Vector and DSP Global. But his most important role has been at Oracle as UK Business Development Director. His position at Oracle brought large-scale sales transformation and with the result of increasing by more than $100m the sales uplift of the company.

Interview Questions

  1. About your professional and academic background
  2. Early career and motivations
  3. Your role and the stories behind the foundation of DLA Ignite
  4. About DLA Ignite:
  5. Can you explain more about the impact of social media to every business function and how your transformation products can tackle the current challenges?
  6. Could you explain more about the 5 cornerstones of Social Selling?
  7. What do you think about “Influencer Marketing” since it has become more and more viral in recent years?
  8. Do you have any significant advice that you would like to give our audiences, especially the ones who are doing Business Development/ Sales or companies who are looking for a wide transformation?
  9. Please summarise the five pillars you mentioned in your book ‘Social Selling - Techniques to Influence Buyers and Changemakers’.

About DLA Ignite

Timothy Hughes and Adam Gray formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex. 
DLAignite maintains a permanent presence in all of earth’s diverse continents The benefit of global partnerships gives DLAignite the ability to pair organisations with local associates who understand specific regional linguistic nuance and cultural sensitivities.
To date through its associate and partner networks,  DLAignite operates in territories covering well over 40% of the world’s population and is constantly expanding this.


Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1 
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Clubhouse: @timothy_hughes 
Tik Tok https://www.tiktok.com/@timothy_hughes

About Dinis Guarda profile and Channels

More interviews and inspirational videos on Dinis Guarda YouTube