Aaron Lau, CEO & Founder of Gusto Collective - The Metaverse, Metahumans and Creative Industries

Aaron Lau is a tech entrepreneur and thought leader, a technology and marketing executive, who is well known for his work as Chairman & CEO of DDB Asia and as CEO of North America at Cheil Worldwide. He currently serves as founder and CEO of marketing solutions firm Gusto Collective.

Aaron Lau Biography

Aaron Lau is a prominent business leader who has held leadership positions in some of the world's largest marketing firms. He debuted into the world of entrepreneurship with Bravo Asia Limited which he established in 2006. The company worked alongside top-tier clients like Pepsi, New Balance, Three Mobile, and Moet Champagne. It grew from a small scale to a team of  50 employees, scaling the sales to US$15m, and went on to become a leading digital marketing business.

In 2012, Bravo Asia Limited merged with Cheil Worldwide, a global marketing firm listed on the Korean Stock Exchange, and part of the Samsung Group in South Korea.

Aaron served as the President (International) and the CEO of North America region at Cheil Worldwide, During this tenure, he led the company's global business across 53 offices in 43 countries outside of its home market of South Korea for over a decade.

Before joining Cheil, Aaron was the Chairman & CEO of DDB Asia, where he led an integrated network of branding, advertising, and marketing specialists in 26 offices across 14 markets in Asia Pacific.

Aside from his professional accomplishments, Aaron is also a recognised business leader who has sat on a number of advisory boards, including the Shanghai Xu Hui District Mayor's International Advisory Board and the Hong Kong Trade Development Council HK-China Business Council.

Additionally, he serves on the board of Parsons School of Design in New York, USA, The Nature Conservancy's Asia Pacific Council, as well as The Design Trust in Hong Kong. He is a long-term member of CEO International and YPO Gold in Hong Kong and New York.

He currently serves as founder and CEO of marketing solutions firm Gusto Collective.  Gusto Collective, which Aaron founded in 2020, is the first ‘Brandtech’ holding company in Asia and has been recognised as “Forbes Asia 100 to Watch” 2022.  Powered by technology, the company specialises in Web 3.0 marketing services, an augmented reality experience platform, a metahuman platform (MonoC), and luxury marketing services. Gusto collaborates with some of the world’s biggest luxury and premium brands clients including Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia and LVMH.

Aaron Lau's business career has been marked by his exceptional leadership skills, extensive experience in the marketing industry, and commitment to making a positive impact on society through his work with various organisations and advisory boards.

Read Aaron Lau's full biography on https://openbusinesscouncil.org/wiki/aaron-lau 

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