John Williams started his career in creative technology - as a developer on pioneering special effects software (including on-site work at Disney Feature Animation, LA) and broadcast automation for the BBC and others.
He became Digital Media CTO at a European startup incubator before moving to head up a media technology consultancy team at Deloitte.
John left to consult independently to broadcasters around the world before writing his first bestselling book Screw Work Let's Play and founding The Ideas Lab which has now helped thousands of people to start a business they love.
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