Eric Yaverbaum, CEO of Ericho Communications - Communications and PR Veteran, Bestselling Author of Leadership Secrets of The Worlds Most Successful CEO's. Eric is the new guest in this Dinis Guarda citiesabc openbusinesscouncil YouTube Podcast Series
Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne.
Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies – as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
Eric Yaverbaum Interview Focus
1. Professional Career: Can you tell us about yourself and how it all started?
2. Career as Communications and PR expert
3. How do you see PR and marketing now?
4. With AI creating new waves, how do you see the challenges in PR communications?
5. How do you see leadership nowadays?
6. You are a bestselling author of Leadership Secrets of The Worlds Most Successful CEO's, what can you tell us about your book?
7. Your new book is very inspiring, can you tell me more about it?