Dinis Guarda YouTube Podcast Series - Powered by citiesabc.com and businessabc.net

Eric Yaverbaum Vol. 2 - Digital Twins, PR Crisis, Velocity, Tech Surveillance Capitalism

October 11, 2021 Eric Yaverbaum Season 1
Dinis Guarda YouTube Podcast Series - Powered by citiesabc.com and businessabc.net
Eric Yaverbaum Vol. 2 - Digital Twins, PR Crisis, Velocity, Tech Surveillance Capitalism
Dinis Guarda Podcast Series
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Show Notes

In this second interview, Dinis Guarda and Eric Yaverbaum goes through defining topics of our time, including the dichotomy between our physical organic self and our digital twin; the PR crisis, the importance of social media for business and the challenges of digital privacy and tech as a surveillance tool.

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne.

Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies – as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.

Eric Yaverbaum Interview Questions

1. Overview of how you see technology and media - special as the velocity of things and social media touch 360 everything we do and our society.
2. We now have a physical organic self and a digital twin. As a PR expert, author, how do you see this and especially how can we cope with it?
3. How do you see the importance of social media for businesses and for the future of businesses and as a personal brand builder?
4. How do you weigh the way Facebook and the tech giants handle privacy and tech profits versus ethics?
5. What do you think about general technology challenges with the advent of social media risks and AI increasingly risks?
6. What are your takes on the vulnerability of our tech systems: cybersecurity, ethics, fake news and social media trolling?
7. How do you see the PR crisis and what do you think would be the best way to handle them now, especially in the digital space?
8. As a CEO, what are the top challenges you have had to face?

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