Ken Gibbs is the Global Head, Social Media Marketing at Spotify, member of the Adweek Social Media Council and co-host of The Art of Storytelling at Soho House.
Boston, USA, born Ken Gibbs is a senior digital marketing executive with more than 20 years of experience. Gibbs has been working with global leading platforms and brands like AOL, Viacom, Amazon and now Spotify. Ken Gibbs is a forward-thinking executive with industry expertise and leading global strategies and solutions. Along his extensive career, he has effectively learned how to manage teams remotely, target marketing, content creation, and developed effective social media marketing strategies. Ken is skilled in managing people and processes to ensure measurable growth and impact, creating a culture of engagement and high performance, and crafting comprehensive plans with a wide communication and facilitation versatility.
Gibbs is highly recognized by the industry as a respected visionary and change-agent leading companies through the complexities of bridging marketing with technological solutions and identifying innovative ways to increase audience and engagement.
Ken Gibbs Interview Topics
1. An introduction from you - background, overview, education. Career highlights - what you did and what you are doing.
2. What were the main impacts you saw in the last decades when it comes to media?
3. You have been working in the media, music industry and digital for years. And special working with creators. What do you think are the main challenges for creators, artists to deal with digital?
4. As of the second quarter of 2021, Spotify had 165 million premium subscribers worldwide, up from 138 million in the corresponding quarter of 2020. Spotify's subscriber base has increased dramatically in the last few years and has more than doubled since early 2017. Spotify is a major platform that offers great tools like https://artists.spotify.com/. Can you tell us about it?
5. How do you see the future of the music industry?
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