Marcus Norberg - Sales Manager at Apendo AB - IBM Partner - IBM TechXchange Summit EMEA 2024 Special

Marcus Norberg is an experienced manager with a robust background in the hyperautomation and information technology industry. Currently serving as the Sales Manager at Apendo AB, he brings about four decades’ of expertise in sales management, business development, and strategy to develop technology solutions for clients. Prior to his current position, Marcus has held several top level positions at companies, including Consid AB, Xlent Technology, Merkantildata, and Sema Group. Marcus holds a Bachelor's degree in System Analysis from Mid Sweden University, and is committed to drive innovation, business growth, and strategic initiatives within the information technology and services sector.

To know more about Marcus Norberg, visit https://businessabc.net/wiki/marcus-norberg

Marcus Norberg - Apendo - IBM Partner Interview Questions

00:00 - 01:04 Introduction
01:05 - 08:16 Apendo’s Innovations with watsonx model
08:17 - 09:12 Embedding cloud in Apendo’s services
09:13 - 11:16 Apendo’s solutions for Swedish municipalities
11:17 - 15:34 Integrating watsonx.governance with local policies and regulations
15:35 - 16:16 Closure

IBM TechXchange Summit EMEA 2024 Special

At IBM TechXchange Summit EMEA 2024, Marcus Norberg, Sales Manager of Apendo AB, discusses how watsonx technology enables businesses and organisations in Sweden with AI, Data, and Governance models with Dinis Guarda.

IBM TechXchange EMEA 2024 is an exclusive and curated event meticulously crafted for developers, builders, and user groups actively engaged with IBM products and hybrid cloud solutions. With a comprehensive agenda featuring more than 1,500 technical keynotes, specialised breakout sessions, immersive hands-on experiences, live product demonstrations, instructor-led labs, and tailored certifications, this summit caters to diverse user interests and learning preferences. Attendees can expect an unparalleled opportunity to deepen their technical expertise in a collaborative and dynamic environment.

To know more about IBM TechXchange 2024, read https://businessabc.net/ai-data-automation-security-and-more-navigating-tech-frontiers-at-ibm-tech-xchange-summit-2024

About Apendo IBM collaboration

Apendo AB has collaborated with IBM to address the challenges faced by smaller municipalities in Sweden amidst budget constraints exacerbated by the COVID-19 pandemic. Apendo's innovative solution, the Apendo Digital Assistant (ADA) for Municipalities, utilizes IBM Watson and IBM Cloud Pak technology to create an intuitive virtual assistant capable of automating citizen interactions. Trained with over 550,000 Swedish words, ADA provides efficient responses to residents' queries, ranging from COVID-related information to reporting maintenance issues. By leveraging Watson Assistant and Watson Discovery, ADA mimics human behavior, ensuring comprehensive and accurate responses. The technology not only streamlines citizen support services but also offers cost savings for municipalities. With a robust and scalable IBM platform, Apendo envisions a long-term impact, providing municipalities with reliable and innovative solutions while disrupting traditional pricing models through an Embedded Solution Agreement (ESA). 

To know more about Apendo, visit https://businessabc.net/wiki/apendo

Useful Links and Resources

https://www.linkedin.com/in/marcus-norberg-a99853/
https://apendo.se/
https://apendo.se/#_success-stories
https://www.ibm.com/case-studies/apendo

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About Dinis Guarda

https://www.dinisguarda.com/
https://businessabc.net/wiki/dinis